Review of Professional Management- A Journal of New Delhi Institute of Management

Vikas Nath ¹, Nimit Gupta ²

Affiliations
1 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP), IN
2 Jaipuria Institute of Management A-32A, Sector 62, Noida (UP) 72, IN

Abstract

The green cover is rapidly shrinking on Planet Earth. The climate is changing and varieties of environmental problems are now affecting our entire world. As globalization continues and the earth s natural processes transform local problems into international issues, few societies are being left untouched by major environmental problems. Well, today, humans have to combat many such manmade effects that have harmed the Mother Nature in many ways over the years. Alarming climatic changes, deforestation, destruction of habitat and extinction of species, rising pollution levels are only some of the current environmental issues we are faced with today. It becomes the duty of all to solve this global and substantial problem with unique and bizarre solutions. The solutions must come on broad, cultural, bioregional, even global levels, as well as on individual and local levels. The paper is a modest attempt to highlight some of the issues like sustainable development and carbon credits in specific and Environment in General.

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Vikas Nath ¹, Nimit Gupta ²

Affiliations
1 Delhi Institute of Advanced Studies, Sector 25, Plot 6, Rohini, Delhi-110085, IN
2 Maharaja Agrasen Institute of Mgt Studies, Sector 22, Block 5, Rohini, Delhi-110085, IN

Abstract

Business dynamics are changing around tine globe having a substantial impact on each of the functional areas of management where all of the business activities are customer focused and driven by them. Traditional business practices are not providing desired yields as they have become outdated or common to every organization. Marketing of products and services are also witnessing a huge change. The markets as well as marketing practices and strategies are changing at a global pace, making the job of marketers more challenging and are practicing different strategies to attract and to retain customers. The main focus of marketing is to have such customers which are ready to listen, react and buy the products or services. This change has revolutionized the business world over by a new horizon in the form of permission marketing. This article provides the guidelines for permission marketing, its concept and realities. The article highlights the relevance of permission marketing in today's scenario having major focus on its working and conceptual framework.

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